Susan Alston M.S.

Fundraising Strategy, Best Practices, and Project Management for Nonprofits
Principal, Philanthropy Guild, Hampden, MA

www.philanthropyguild.com


Susan’s experience with marketing and fundraising dates back to the 1980’s when she began her career as the Assistant Director of Marketing at Bank of Boston (before it merged with Bank of America). Since then she has served as an Executive Director at a national nonprofit, and as a Vice President of Development and as President of a Foundation. These experiences have broadened her understanding of what it means to work with people in leadership who have diverse perspectives and expectations and to put those insights into action to maximize mission objectives and outcomes.


As the Principal and Founder of the Philanthropy Guild, a new organization that incorporates associates into the Guild based on their expertise in specific areas related to the sector’s marketing and fundraising requirements, these associates are teamed together to bolster the philanthropic intentions of not-for-profit clients, through best practice project management and advising.


Susan’s expertise encompasses:
• Comprehensive charitable fundraising - planning and implementation
• Strategies for major/leadership/sponsor prospect identification, cultivation and solicitation
• Database building, integrity and conversions
• Special events: annual meetings, fundraisers, conferences
• Annual appeals via direct mail, email, and social media
• Marketing mission to revenue sources, funders, general public
• Brand integrity
• Communications: newsletters, brochures, web site and social media content management, press releases
• Community/public relations: enhancing strategies & effectiveness


Susan has a recent Master’s Degree in Strategic Fundraising and Philanthropy from Bay Path University (2012) and is a member of: Advisors in Philanthropy, Association of Fundraising Professionals, Trustee at VERTIS Preparatory Charter School, Springfield, Mass., Women in Philanthropy-Western Massachusetts, Corporator at Mason-Wright Foundation.  

Dawn K. Guzzo

Graphic Designer, Art Director & Publishing Production Manager
Principal, Atomic Studios Design
Boothby Harbor, ME

dawn@guzzo.com
http://www.atomic-studios.com


Dawn Guzzo comes to the Philanthropy Guild with thirty years of Design and Publishing experience in every aspect of the field.


After receiving her Bachelor's Degree in Graphic Design from Buffalo State University, Dawn relocated to New York City, where she became a junior designer at Marvel Comics, where she excelled and eventually became Marvel's Production Manager and Chief Designer, in charge of the legendary Marvel Bullpen. Her duties at Marvel included effectively building, motivating and managing a production team of 30+ artists and designers, as well as designing publication covers, interior editorial pages, posters, trading cards, & various marketing products.


In 1997, Dawn and her husband, Gary Guzzo, formed their own production company, Atomic Studios, and relocated to Boothbay Harbor Maine. As the company President, Dawn continues to design and produce advertising and promotional publications, as well as state-of-the-art Websites, for a large number of clients and organizations, carefully collaborating with clients to create vision, conceive designs and complete projects that meet the clients marketing needs, deadlines, and budget.